23 Oct 2025

The newly formed Serowe based Miss Unique Beauty Stars Botswana is committed to groom girls at a tender age to enhance the country’s chances of shining in international pageants.

Spokesperson of the company, Katlego Lenyora has explained in an interview that the self-sponsored company was registered early this year in Serowe with the objective of empowering and training individuals to become confident and powerful beauty queens.

He said the company was introduced after realising that most of young ladies mostly at primary and secondary level were interested in pageantry but no one was assisting them to pursue their talents.

Lenyora, aged 23 from Morwakwena ward in Serowe, shared that grooming young ladies for beauty pageants involved aspects of competition and focusing on personal development such as confidence and physical presentation.

He said though they were still struggling to find their own venue for training, the young ladies were currently using Masuga ward community hall in Serowe, but faced challenges that sometimes it would be occupied.

Furthermore, he said the area of training focused on the qualities and mindset that were critical for success in pageants competitions and life in general.

“We focus on building self-assurance and charisma, especially for the interview and stage positioning. Young ladies were taught how to articulate their thoughts and speak with confidence,” he said.

He noted that contestants received coaching on social beauties, manners and composure in both on and off stage, adding that they were also encouraged to maintain a healthy lifestyle through a balanced diet and regular exercises rather than promoting an extremely unhealthy body type.

“Coaching covers skincare routines and makeup application to techniques that would look polished under stage lights and during interviews,” said Lenyora.

He said they were grooming girls aged nine to 19 years, noting recently they competed at Maun region in three categories, where they emerged victorious scooping various awards.

In addition, he said they competed in Miss Little in primary and secondary schools level, adding they won the best in academics in Miss Little, best walk in primary and came the best in the region.

Lenyora shared that they had encountered many challenges in their quest of achieving their goals being financially and that most parents were not supportive, among other challenges.

He said they used their own cars to transport pageants and therefore appealed to the business community, Serowe District Council, Members of Parliament for Serowe region to assist in whichever way they could. He said they had approached several stakeholders to assist in that regard but to no avail.

Lenyora said the company also spread wings to assist students in schools for tutoring free of charge and that they were concerned about young ladies who had valuable talents roaming streets idling.

Thus, he appealed to young ladies to try to engage in some small businesses to uplift their lives and fight unemployment in the country. Lenyora appealed to those willing to participate in the coming Grand Final competitions in Serowe on December 13 to register to make hay while the sun still shines. ENDS