05 Jun 2025

The Jewelers Circular Keystone (JCK) Diamond Show remains the most sought-after platform for Botswana, a leading global source of natural diamonds, to continue promoting its 'diamonds for development' narrative, says Ambassador Mpho Mophuting. 

He said in an interview on Wednesday that the magnitude of the JCK, which is the most influential jewelry event in the world that brings together diamond industry end-users, luxury retailers and jewelers, further allowed Botswana not only to affirm her position as a major player in the global diamond space but give the Southern African nation a chance to showcase the value proposition of her natural diamonds.

“Unlike synthetics, natural diamonds from Botswana have a compelling story rooted in nature, ethics and stability. Ours are more than just a commodity, and this is the reason that we have considered to be a permanent feature at this particular show to attract and retain many of our devoted customers who happen to be Americans,” he said.  

To this end,  Mr Mophuting stated that President Duma Boko, as the Chief Diplomat, would marshal the Botswana team to sell its remarkable diamonds for development trajectory since the discovery of the gems in Orapa in 1967.  

According to Ambassador Mophuting, Botswana would leverage the June 4-10 show to establish new connections and learn from global partners to further develop its people through revenues accrued from diamond sales.  Besides meeting with different stakeholders at the show, Mr Mophuting relayed that President Boko would give a keynote address and hold several side meetings to promote Botswana diamonds. 

The official launch of the House of Botswana by President Boko will mark the highlight of the numerous activities at the Venetian Expo in Las Vegas. Debuted two years ago at the JCK diamond show, the House of Botswana is meant to showcase Botswana's rich diamond heritage, its role in the global diamond trade, and its commitment to the ethical and sustainable production of diamonds. 

JCK Las Vegas, established 30 years ago, continues to grow at a rapid pace each year. Last year, the show welcomed over 17 300 attendees and 1 900 exhibitors from across the globe, with guests from more than 130 countries attending the glamorous event. 

This year's theme: Decades, Celebrating Jewelry and Fashion Styles From Different Eras, aims to honour the history of jewellery while also showcasing modern trends. BOPA