18 Jul 2019

In its continued efforts to sensitise Batswana on issues around insurance and financial literacy, Botswana Life Insurance Limited recently launched Life and More, a series of television commercials. 

Based on life scenarios of the everyday Motswana, Life and More illustrates some of the challenges faced by most and how they can be remedied by having Botswana Life as a partner. 

Botswana Life Chief Executive Officer, Mr Ronald Samuels the  organisation was committed to being Botswana’s first choice in life insurance based financial solutions and advisory services. 

 “We are passionate about creating platforms that benefit our clients and which go a long way in making a meaningful difference in the communities we serve. 

Life and More is a two-year campaign designed to educate and empower our clients, and indeed Batswana. 

We are always looking to invest in platforms such as this, and more, which help create relatable and engaging means to impart financial literacy,” he said.

Another speaker, Botswana Life PR Communications and Marketing Manager, Ms Tebogo Keepetsoe said Life and More would be broadcast on both Botswana Television and DStv as well as digital platforms in an effort to reach a wider audience.

“We are continuously looking to empower local talent, having recently supported Date My Family Botswana, which has partnered with local production companies and local talent to produce the show. 

Likewise, we have engaged a local production company for Life and More as we understand the power of television in helping to communicate our resolve to provide Batswana with financial security”, said Ms Keepotsoe. 

The commercials were filmed by a local production company with a cast of Batswana. ENDS