24 May 2016

Continental Outdoor Media will soon be officially known as JCDecaux in each of the countries it operates, including Botswana.

JCDecaux, Africa’s leading traditional and digital outdoor advertising company, operates in 16 African countries. Briefing the media on Thursday at a breakfast meeting, the firm’s CEO for Southern Europe, Belgium, Luxembourg, Africa and Israel, Mr Jean-Sebastien Decaux said the Botswana business was very excited to evolve with its new shareholders and grow into the future.

He said that they looked forward to sharing their new products and Out of Home know-how from around the world with their clients, suppliers, municipalities and landlords in Botswana.

 “Since the acquisition of Continental Outdoor in June 2015, we have made significant strides in integrating the JCDecaux culture, values and know-how. We will accelerate growth and build on the solid foundations that Continental Outdoor Media created in Africa and look forward to an exciting period as we grow our business with our new colleagues,” he said.

He said they were very pleased and humbled to bring new expertise and innovation to service public authorities and African citizens as well as offer African and international advertisers and their brands exceptional opportunities in this continent with unequalled growth potential.

“Indeed, Africa’s population is expected to double in the next 30 years, fuelling the high urbanisation growth rate and consistent growth of the middle class. We are looking forward to tackling this change of paradigm in Africa in the long term,” said Decaux. ENDS