06 May 2026

A us Lolah Crochet, a Kanye-based handcraft business, is steadily making its mark in the world of handmade fashion through creativity, resilience and cultural expression. 

Founded by Lorato Motswagae, the venture reflects a journey of passion and determination shaped by her love for art and self-expression. 

After completing her International General Certificate of Secondary Education (IGCSE) at Livingstone Kolobeng College in Gaborone, Motswagae made a conscious decision not to remain idle or succumb to unemployment. 

Instead, she chose to pursue her passion for handcrafting, turning it into a full-time career. 

“I have always been drawn to working with my hands. It is calming, grounding, and healing,” she said. 

“Through my work, I am able to pass that healing energy to others, allowing them to wear something personal, expressiveve and uplifting.” 

Her vision is to grow Aus Lolah Crochet into a brand that celebrates both style and culture while remaining environmentally conscious. 

She aims to produce eco-friendly, durable pieces that are thoughtfully designed and gentle on the planet. 

“This is not a side hustle, it is my daily work and a lifelong path I have chosen,” she emphasised. 

Motswagae’s journey began five years ago when she started learning and refining her crochet skills. 

Over time, she built a strong foundation, developed her creative voice, and in 2026 officially branded her business, marking a turning point in her entrepreneurial journey. 

Based in her home village, the business draws inspiration from the local community. 

Each piece is handcrafted from start to finish using carefully selected yarn, colours, and textures to bring her ideas to life.

“I source my materials locally, mainly from pharmacies and African Mall, ensuring they are of good quality and suitable for durable, well-finished products,” she explained. 

While she recently showcased a Botswana-themed collection during the World Relays, Motswagae noted that her creativity goes beyond national colours. 

“I explore different styles, moods, and inspirations to keep each piece unique and expressive,” she said. 

Running the business independently, she manages both production and daily operations, while collaborating with a digital marketing designer to strengthen her brand presence. 

Although sales have been slow, she remains optimistic, viewing this phase as part of the growth process. 

“I am still learning about my target market and refining the brand. It is about building something meaningful step by step,” she said. 

One of her main challenges is limited funding, which restricts expansion and access to higher-quality materials. 

Despite this, she continues to innovate within her means while striving for consistency and growth. 

To promote her work, Motswagae relies on pop-up stalls and social media platforms, allowing her to connect directly with customers and reach wider audiences. 

Her participation in the recent World Relays received positive feedback, with many customers appreciating the creativity and craftsmanship of her products. 

While headbands proved more popular, hats took longer to gain traction. 

Customer testimonials further affirm the quality of her work. 

Malebogo Tlhabaki from Metsimotlhabe praised the comfort and craftsmanship of her gloves, while Laone Chekula from Mogoditshane commended both her products and character, describing her as dedicated, supportive, and consistent. 

Motswagae encourages fellow entrepreneurs, especially youth, to focus on building structure in their businesses. 

“Know your target market, brand your work properly, price it correctly and market it consistently. Most importantly, stay visible and keep showing up,” she advised. 

She also urged unemployed youth not to lose hope, but instead to explore their creativity and individuality. 

“Sometimes life is asking you to build something different, something that reflects your hands, your mind, your culture and your energy,” she said. 

Her brand slogan, Golden Era of Handcrafted Love, reflects her commitment to creating meaningful, high-quality pieces rooted in care and authenticity. 

“Aus Lolah Crochet is more than just a name, it tells a story,” she explained. 

‘Aus’ comes from ‘Ausi,’ symbolising warmth and nurturing, while ‘Lolah’ represents my personal journey. 

Crochet is where everything comes together, where love becomes something tangible.” 

Motswagae hopes to secure funding and expand her brand, while continuing to inspire others through her work and story. ENDS