Use models for diamond marketing - Sekgwa
28 Aug 2025
Government has been urged to use local models in marketing of diamonds from Botswana.
Addressing a press conference in Francistown ahead of the upcoming Miss Universe Botswana 2025, pagent director Safie Sekgwa said local models represented a genuine connection to Botswana's diamond heritage.
He therefore said they would serve as effective ambassadors for the industry, which currently faces challenges of low sales.
Sekgwa stressed that Botswana must leverage its creative sectors to forster national growth.
He emphasised the importance of branding Botswana aggressively, particularly through high-profile international events to enhance the country’s global profile.
Sekgwa said the Miss Universe Botswana pageant was in need of serious investment, pointing thatt Francistown’s strategic position as a regional trade hub within SADC offered more business opportunities.
Sekgwa thanked the Francistown leadership and the management of Adansonia Hotel for their warm hospitality, including providing complimentary accommodation and meals for contestants.
The 10 finalists of Miss Universe Botswana promised to deliver an unforgettable event on Saturday. ENDS
Source : BOPA
Author : Thamani Shabani
Location : Francistown
Event : Press conference
Date : 28 Aug 2025
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