21 May 2025

The Botswana Football Association’s (BFA) women’s football manager, Tsholofelo Sethoko has been appointed by FIFA as Women’s Football Development Expert.

A press release from BFA says Sethoko will be joining a global network of qualified professionals dedicated to the growth and development of women’s football worldwide. 

This prestigious appointment recognises Sethoko’s exceptional contributions to the sport and her commitment to advancing women’s football across Botswana and beyond. 

Launched in 2020, the FIFA Women’s Football Development Programmes have been instrumental in strengthening women’s football through targeted support for member associations. 

The release says with the recent re-launch of the programme in December 2024, FIFA aims to expand its impact across all 211 member associations, offering tailored assistance that reflects the unique contexts and needs of each nation. In her role as a FIFA Women’s Football Development Expert, Sethoko will leverage her vast experience in football administration, strategic planning, and grassroots development to support member associations in implementing sustainable growth strategies. 

The release says her leadership within BFA, particularly in spearheading initiatives for women’s football, has set a benchmark for development and community engagement. 

“Sethoko’s appointment marks a significant step forward in the representation of African women in global football development. 

As she embarks on this journey, she remains committed to championing women’s football and inspiring the next generation of female athletes and administrators,” says the release. ENDS