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BB aims to transform trade fairs

27 May 2024

Business Botswana (BB) aims to transform trade fairs in Botswana into a magnet for international businesses.

Giving a keynote address at the 28th BB Northern Trade Fair prize giving ceremony, BB Chief Executive Officer, Mr Norman Moleele said the transformation  would create a platform for local enterprises to reach a wider range of audience and showcase their offerings on a global stage.

He said by globalising the trade fair, BB hoped to open doors of Botswana’s business community to the rest of the world, enabling local companies to present their products and services to a wider range of audiences.

Mr Moleele said the diverse international exhibitors represented at this year’s northern  trade fair was a promising sign of opportunities for cross-border collaboration and networking.

“The fact that exhibitors from as far as Pakistan made their presence at the Francistown trade fair serves as a testament to the increasing appeal of Botswana business climate on the global stage,” he said. 

Mr Moleele said BB’s ambition was to extend beyond the borders of the country, to expand its horizon and become a regional player in the business landscape.He said expanding beyond borders would provide numerous benefits, especially when it comes to trade fairs like the northern trade fair .

He said going international offered access to larger markets, allowing businesses to grow their customer base, diversify their revenue streams, and build their brand on a global scale. 

Mr Moleele said going international also promoted innovation and collaboration as businesses interacted with international partners and counterparts.

This, he said, allowed businesses to gain exposure to new ideas and technologies, spurring innovation and collaboration that could enhance their products and services.

Also speaking at the event, Soda Ash managing director, Mr Kangangwane Phatshwane emphasised the indispensable role of the private sector in driving economic growth and job creation in Botswana. 

He said businesses played a fundamental part in ensuring a prosperous and stable future for citizens.Mr Phatshwane, whose company partnered with BB in this year's trade fair, said the private sector was important in nurturing value of chain development. 

He said their efforts were essential components in the country's journey towards economic prosperity.

Meanwhile winner under livestock category was Mr Bonang Mafa of Makobo who trades under the name Champion Bonang of the Boer goat and Kalahari red while the second position went to Mr Ndibo Chakalisa.

Under government departments, Nyangabgwe hospital scooped position one, followed by Directorate of Public Service Management as first runner up whilst the Ministry of Defence and Security was second runner-up.

Under the media category, the top award went to the Patriot on Sunday with Midweek Sun newspaper in second place whilst Yarona FM secured bronze position. ENDS

Source : BOPA

Author : Thamani Shabani


Event : BB Northern Trade Fair prize giving ceremony

Date : 27 May 2024