20 Dec 2020

President Dr Mokgweetsi Masisi is the Champion of the Botswana Brand by virtue of his position as the head of state.

The Assistant Minister of Investment, Trade and Industry Mr Molebatsi Molebatsi told Parliament that the President was also the chief spokesperson, marketer and promoter of Botswana, a role he said the President was aware of and continued to play both locally and internationally.

“Ever since coming into office, he has been leading the nation brand through support and driving all things Botswana locally and internationally,” he said.

He said President Masisi had managed to position the country locally and internationally through various initiatives such as participation at international fora, citing the World Economic forum (WEF) as well as in issues governance and cultural initiatives.

“The role of the brand champion is to promote the national image, values and the vision of the country. He serves as a national spoke person of the nation brand and the embodiment of the brand in appearance, standards, morals and ethics,” he said.

Minister Molebatsi said also as the champion, the President had the ability to influence people positively and making significant contribution in service to the nation. Mr Molebatsi noted that some of the achievements by the Brand Champion included spearheading and championing the #PushaBW campaign which encompassed all local nation branding initiatives around culture and heritage, domestic investment and several others.

He said the brand champion also spearheaded export promotion that created pathways for local products into regional and international markets and empowerment sessions for government and sports personality and others.

Gaborone Central Member of Parliament, Mr Tumisang Healy had wanted to know the face of Brand Botswana, brand champion and his roles.

He also wanted to know if the brand champion was aware of his roles and the achievements thus far. ends