01 Nov 2016

 Royal League Investments, a company owned by a young person, has adopted and fully grasped the key performance metric for business growth strategy.

The company’s mamaging director, Mr Kealeboga Amos (23), said in interview that  his company dealt with portfolio building and management.

It provided comprehensive media management, public relations and marketing services.

The youngster, originally from Francistown, said they did advertising, brand building, video production, television production, research, and crisis management and highlighted that they had major clients in the past month, which was a breakthrough that the business needed.

Mr Amos said upon completing his Bachelor of Arts Degree in Media Studies at the University of Botswana this year, he took a month to conduct a market research where he identified some loopholes in the business that he wanted to undertake.

Thereafter, he registered his company in June this year, funded it from his pocket and started fishing for clients in which it was not much of a struggle due to the high demand for the services he provides.

He highlighted that he does not work alone, he works with many different self-motivated and vibrant individuals on different projects such that one of them invested 20 per cent into the business.

“Our merits include providing unique and creative solutions that meet the clients’ expectations not only by realizing the clients’ business objectives, but particularly by our strict adherence to ethical practices, continuous search for opportunities beyond the agreed communications and business objectives as well as creative approaches to the client’s special needs in order to find unique and tailored solutions,” he explained.

Amos further said what keeps him going is the inspiration he gets from his mother, who is a small scale entrepreneur.

He highlighted that his mother’s hard work has played a pivotal role in shaping how he perceives the world around him, adding that he also looks up to people such as Aliko Dangote from Nigeria, Gulaam Abdoola and  Satar Dada among others.

Since every business has its own challenges, his was no exception. The major challenge facing his company is capital and Amos said in most cases clients do not pay a deposit and that can be a major setback.
He said such challenges however motivate him as they are meant to be a learning curve and help people grow to become the best they can be.

 “The best feeling was getting the first cheque, it was hard to believe that I actually made my business model work and never gave up despite the limited resources I had,” he said.

The youngster also raised a concern that the problem with most of the youth is that they lack financial discipline such that when the first cheque arrives they rush to buying luxurious cars and other fancy things without reinvesting into their companies for growth.

Amos said two years from now he hopes to see his company introducing a new unit to the company which will also be revolutionising the industry and 10 years along the line he foresees the business having expanded to real estate industry where they will be providing comprehensive solutions to people’s property needs.

Amos urged the youth to withstand challenges after he took BOPA through a quick memory lane mentioning that he too had to go through some trials and tribulations of business starting from his first company in 2014 that was called Top Notch Advertising which failed dismally, to selling hotdogs at Ditshupo Hall during the career fair to eventually fully understanding business and succeeding with Royal League Investments.

He nonetheless  encouraged the youth to not only work hard and work with the little they have, but to also make use of schemes such as Youth Development Fund and Citizen Entrepreneurial Development Agency that have been put forth at their disposal by the government.ENDS