13 Jul 2016

Botswana Life has launched three innovative products aimed at filling a market gap.

Speaking at launch of the products, chief executive officer of Botswana Life, Ms Bilkiss Moorad, said the three products looked to strengthen customer value proposition.

“Isago Investment Plan, Poelo Term Assurance and Tapologo Retirement Annuity are the new products we will be introducing to the market,” she said, adding that Botswana Life remained an industry leader in wealth creation.

“I am thrilled to share with you that not only have we created three new products but more importantly we have broken new ground with our Polelo Term Assurance product. 

This is the first time in Botswana that a life insurance product of this kind is available on the market. 

It is offered in two versions, either with a return of premium or alternatively no return of premium,” she said.

She further said among other features of the Polelo product, it offers a 15 year minimum term period, after which the customer gets all their life cover premiums back plus 20 per cent extra.

Speaking on why Botswana Life launched these particular products, Ms Moorad said the insurance customer has undergone a transformation over the decades through disruption, innovation and change.

“Most businesses these days worry more about getting new business and meeting targets especially in these volatile and challenging economic times,” she said.

Ms Moorad added that we live in such a dynamic and fast changing world where customer needs are also becoming increasingly complex.

“It is no longer sufficient to simply meet our client’s needs but we also need to anticipate these needs and then ensure we meet them accurately and efficiently,” she said.

Ms Moorad further indicated that Botswana Life intends to hold onto their position as giants in their industry. 

“Diversity and innovation is our trademark. It is through this that we help Batswana walk tall,” she concluded. ENDS