28 Oct 2014

The Vice President, Dr Ponatshego Kedikilwe says the launch of Simply Botswana e-Guide is an important milestone towards government’s attainment of the national Information and Communications Technology (ICT) policy.

Speaking at the official launch of the Simply Botswana e-Guide, Dr Kedikilwe said the e-Guide played a pivotal role in showcasing Botswana as a country with abundant opportunities for investment and doing business, hence it resonated with the Brand Botswana tag line of Our Pride, Your Destination.

“Simply Botswana e-Guide is an interactive multimedia e-Guide that is geared at showcasing Botswana’s various attractions to the international business community,” said Dr Kedikilwe, adding that it is a feat of its kind in Botswana specifically tailor made for various investments showcasing.

He said the technological tool being launched will greatly benefit targeted beneficiaries of various and innovative public and private sector programmes designed to improve Batswana’s quality of life.

Dr Kedikilwe explained that e-Guide further seeks to promote and provide exposure to SMMEs and companies on an international scale as part of the Botswana story.“This is against a backdrop of expensive marketing and advertising especially for SMMEs and considerable SMMEs around the country lack market access because they cannot afford to advertise their products,” he said.

He stated that e-Guide is developed from a need of holistic, packaged and comprehensive information on Botswana.

Dr Kedikilwe explained that with the explosion of social media, the phenomenal growth is set to continue with Asia and Africa and has been predicted to lead the way as the fastest growing continents on internet users and connectivity.

“We have to exploit these technological environments in order to make our voices heard and place Botswana on the world map,” he said, adding that the electronic guide should introduce worldwide users to invest, do business, work, live and visit Botswana. ENDS