Sankoyo step up marketing strategy
19 Nov 2014
Sankoyo Bush Bucks have found a strategic marketing partner who will assist the team to raise funds.
The marketing partner, owner of Career Dreams Centre and River Nest Luxury Cottage, Kenny Karanja has promised to sell the team to the corporate world. To achieve this, together with the team’s executive committee, they have come up with two initiatives aimed at raising funds as well as giving the team exposure.
The first event would be to organise a fundraising dinner where chief executive officers of the private companies would be brought under one roof to pledge what they could offer. The event is billed for Maun Lodge on December 3.
The second event, he said, will be held at the Maun Sports Complex on December 6, where members of the public will also be expected to pledge and have the opportunity to mingle with players. Meanwhile, Karanja said they took a decision to partner with Bush Bucks to boost the teams’ revenue base.
Briefing the media about the preparations of the events, he said Ngurungu elevation to the premier league had made the team a project that made business sense hence the need to vigorously brand it.
Karanja said the team had made business to the tourism sector in Maun in terms of accommodation for teams and their supports that come to honour their matches against Sankoyo. In addition, the team could help in community development as people could also make a living out of sports.
He said through the dinner, they would bring together companies to pledge as compared to having to approach them on an individual basis. Karanja was optimistic that during the event, the team might secure a technical sponso r from the companies that will attend.
Sankoyo Bush Bucks public relations officer, Thato Molosi said they would invite football administrators who had long worked in the football industry to share ideas and benefits of sponsoring a football team.
He said talks with potential sponsors fell off as parties could not agree on some areas. He said some people did not understand how a football team should be run and what it meant to sponsor a team hence no agreement was reached.
Molosi said many companies had shown interests in sponsoring the team, but the negotiations failed because they wanted to benefit more than they could offer.
Ngurungu had been relying on financial assistance from the Sankoyo Tshwaragano Management Trust, the executive committee, grant from the premier league and some micro funders. ENDS
Source : BOPA
Author : Esther Mmolai
Location : MAUN
Event : Interview
Date : 19 Nov 2014




