Breaking News

Sankoyo step up marketing strategy

19 Nov 2014

Sankoyo Bush Bucks have found a strategic marketing 
partner who will assist the team to raise funds.

The marketing partner, owner 
of Career Dreams Centre and River Nest Luxury Cottage, Kenny Karanja has
 promised to sell the team to the corporate world. To achieve 
this, together with the team’s executive committee, they have come up with two 
initiatives aimed at raising funds as well as giving the team exposure.

The first 
event would be to organise a fundraising dinner where chief executive officers of the 
private companies would be brought under one roof to pledge what they could 
offer. The event is billed for Maun Lodge on December 3.

The second 
event, he said, will be held at the Maun Sports Complex on December 6, where
 members of the public will also be expected to pledge and have the opportunity 
to mingle with players. Meanwhile,
 Karanja said they took a decision to
 partner with Bush Bucks to boost the teams’ revenue base.

Briefing the
 media about the preparations of the events, he said Ngurungu elevation to the 
premier league had made the team a project that made business sense hence the
 need to vigorously brand it.

Karanja said
 the team had made business to the tourism sector in Maun in terms of 
accommodation for teams and their supports that come to honour their matches 
against Sankoyo. In addition,
the team could help in community development as people could also make a
living out of sports.

He said 
through the dinner, they would bring together companies to pledge as compared
 to having to approach them on an individual basis. Karanja was 
optimistic that during the event, the team might secure a technical sponso r
from the companies that will attend.

Sankoyo Bush
 Bucks public relations officer, Thato Molosi said they would invite football administrators who had long worked in the football industry to share 
ideas and benefits of sponsoring a football team.

He said 
talks with potential sponsors fell off as parties could not agree on some
 areas. He said some people did not understand how a football team should be run and 
what it meant to sponsor a team hence no agreement was reached.

Molosi said
 many companies had shown interests in sponsoring the team, but the negotiations failed because they wanted to benefit more than they could offer.

Ngurungu
 had been relying on financial assistance from the Sankoyo Tshwaragano
 Management Trust, the executive committee, grant from the premier league and
 some micro funders. ENDS

Source : BOPA

Author : Esther Mmolai



Location : MAUN

Event : Interview

Date : 19 Nov 2014