29 Aug 2024

As the general elections period approaches, it is critical for all stakeholders playing a role in the running of the elections to strategise to deliver well-executed elections which promotes a peaceful environment, says North West District Commissioner, Mr Thabang Waloka.

Opening an election training coverage for public media organised by departments of Information Services and Broadcasting Services in Maun on Tuesday, Mr Waloka said the general election was a sensitive exercise that required all stakeholders to plan to achieve efficient and impartial election coverage.

Mr Waloka said he appreciated the training, saying it came at the right time because the media was critical in the electoral process. He noted that participants would acquire knowledge that they would apply when reporting.

He said the training would enlighten participants on how to practice responsible journalism, empowering them to provide fair election coverage to all political parties without discrimination.

 “You should always exercise ethical reporting, be neutral and ensure you do not fuel controversy but instead focus on issues that build the nation,” he said.

He also stressed the need for public media to familiarise themselves with government policies and programmes and to know every corner of their regions as that could also be resourceful when reporting.

Ms Ntlogelang Makati of the Independent Electoral Commission (IEC), also hailed the two departments for advancing their preparedness just like IEC.

Ms Makati said preparations for the 2024 general election would be ushering the 13^th electoral cycle, citing that ordinarily, the 5th year expires in October of the general elections year.

As such she said media practitioners should understand the electoral cycle and laws governing elections in Botswana as they could guide them in their reporting.

Ms Makati said government journalists should report in a manner that promotes principles of tolerance and respect for human dignity.

“During elections the public media should present fair, accurate and valid views of constituent groups, organisations, candidates and of the society in general. You should adhere to ethical principles and give quality coverage by striking a balance and impartiality in presenting all points of view regardless of whether or not you agrees with the views to allow the voter to make informed decision,” she added.

Deputy director of Information Services, Mr Thebeyame Ramoroka, also emphasised ethical reporting saying participants should also follow editorial guidelines which he said it was the basis.

He encouraged media practitioners to avoid conflict of interest and not to publish or broadcast news when in doubt. 

One of the participants, Mr Mpho Aaron, said training, had equipped them with skills enabling them to conduct fair and balanced reporting. ends