06 Oct 2022

Botswana Telecommunications Corporation Limited (BTC) on October 4  launched the Tsala tsa Summer Campaign.

The campaign consists of a variety of products and services, in line with the company’s efforts towards enhancing customer experience and enabling optimised experiences.

Such products and services include the BTC Smega Mobile Money, BTC Recharge to Win competition and revamped Prepaid Fast Connect.

BTC head of Consumer Products, Mr Matlhogonolo Maje said they were offering more value to their customers this summer to help them stay connected and do what they love through the products and services.

Through BTC Smega Mobile Money, Mr Maje said customers would be able to buy time-based bundle termed Big Time and would be able to purchase that bundle multiple times.

With the recharge to win competition, Mr Maje explained that the promotion was part of BTC’s strategy of giving back to consumers. 

“Our Recharge to Win is back with a twist, this year it will have an option so that only people who intentionally choose to partake can win,” he said.

Mr Maje further said they had revamped the prepaid unlimited internet commonly known as fast connect and the change had been done only on the service side, whilst the pricing remained the same.

The 4mbps package has increased to 6mbps and Fair Usage Policy (FUP) increased from 80GB to 100GB all at the usual price of P560, while the 10mbps package stays at 10 but the FUP increases from 150 to 200GB also at the usual price of P815, he said. 

“Additionally, BTC has launched the Showmax mobile bundles that gives consumers both Showmax content and data access at very affordable prices,” Mr Maje said.

Regarding the company’s Corporate Social Initiatives (CSI), BTC head of Stakeholder Relations, Ms Lesego Goitsemang said providing digital solutions to the challenges that communities faced was at the forefront of their daily operations. 

She said through BTC Foundation, they distinguished themselves as a company that believed in and supported community upliftment projects across the country.

“BTC Foundation seeks to engage in sustainable long-term projects which promote social impact and social responsibility; to engage in projects where there are shared goals and values to uplift the lives of Batswana and impact communities in a positive way,” said Ms Goitsemang.

BTC seeks to be actively responsive to the needs of the communities by engaging in high impact, cost effective, sustainable, need based community projects through short and long-term partnerships, she said.

In supporting government’s Maitlamo initiatives in enabling the uptake of ICT at national level, BTC Foundation was guided by focus areas of entrepreneurship and innovation, arts and culture, sport development, health and wellness, sustainable development, youth and education when collaborating.

Meanwhile, BTC chief commercial officer Mr Edward Wicks said the Tsala tsa Summer campaign was designed to educate and reinforce BTC’s commitment as a trusted telecommunications partner dedicated to delivering digital solutions for both consumers and business stakeholders.

He said BTC continued to invest in telecommunication solutions which enabled both audiences to thrive in their day-to-day lives factoring in affordability and best in value. Ends